About the Project
IronHub is a premium training facility with world-class equipment and a community that pushes limits. We built a website that channels that energy — heavy typography, dramatic black-and-volt art direction, and real training photography — while making classes, membership tiers, and schedules effortless to browse on any device.
The Challenge
IronHub's old site didn't match the intensity of the gym floor. Class information was scattered, the membership funnel leaked prospects on mobile, and the brand felt generic in a crowded local fitness market.
The Solution
We designed a dark, editorial layout headlined by 'Stronger Everyday', with stat bands (20+ expert trainers, 50+ weekly classes, 24/7 access), class-discovery cards for HIIT, strength, and yoga, and a persistent 'Join Now' action. The WordPress build lets staff update schedules and programs without touching code.
The Result
Membership sign-ups grew 78% in two months. Mobile conversions tripled, and class pages became the most-visited section of the site — proof the schedule-first structure matched how members actually browse.
