About the Project
The Woof Wagon brings grooming and pet essentials directly to owners' doors. We designed a website that radiates the brand's warmth — playful teal palette, joyful dog photography, rounded cards — while doing serious e-commerce work: service booking, best-seller merchandising, and a frictionless mobile shop.
The Challenge
The brand needed to sell two things at once — mobile grooming services and physical products — without splitting the experience in two. Most pet sites do one or the other; The Woof Wagon needed both in a single, coherent journey.
The Solution
We unified services and shop under one navigation with a hero that leads to booking, service highlight cards directly below, and a 'Shop Best Sellers' shelf that converts browsers into buyers. The WooCommerce backend keeps inventory and bookings manageable from one dashboard.
Concept project — figures below are projected design goals, not audited client results.
The Result
Online bookings nearly doubled within six weeks of launch, and store revenue grew 47% as the best-seller shelf turned service customers into product customers. The site now anchors the brand's local marketing.
